Mercator GeoSystem's flagship product is our Market Analysis GIS tool. To obtain access to the on-line demonstration product please register with us, and then send an email letting us know you'd like take the system for a no obligation test drive.
A 5 minute overview video, along with audio commentary, can be viewed here.
The product allows an organisation to visualise it's Key Performance Indicators (KPIs) on a very familiar backdrop, namely a map. Looking at data this way often quickly allows areas with particularly "good" or "bad" values to be identified with ease. The data can be also be "overlayed" with publicly available data such as the Census data to enable more complex analysis to be performed, such as a percentage of households in a given Postal Sector that purchase a particular product, or visit a particular location.
Using this powerful method of data analysis the product also provides an automated tool for helping choose new locations for retail outlets using a sophisticated computer model. The model balances consumer demand for a particular product, or service, against the "cost" of being able to access the product or service (e,g driving time or walking time) in a specific location to determine a potentially good site. The use of a computer model for such a task allows for many combinations of outlets, that form a network, to be evaluated far more quickly than would be possible manually. A demonstration system has been built which is based on the UK 2001 Census data, however any data with a geographic "key" (e.g postal code, map coordinate or address) can easily be used as basis for the planning of new networks.
Also, if appropriate, Sales Territories or Marketing Areas can be defined for the network using the product and easily exported to legacy systems within the organisation.
The sample application demonstrates these features :
- Network planning module that support the automated analysis and selection of either additional new sales outlets to an existing network, or the creation of a an entirely new network "from scratch".
- Territory Optimisation and Planning tool that creates territories based on "Straight Line" distance or Drive Time with configurable cut-off.
- Map "slider" that allows drill-down of map data. A map is presented with a "slider" that allows the rapid comparison of maps over a common variable (e.g Segment, or Month).
- Map Expressions module which allows you to apply arbitrary mathematical expressions on thematic data maps to create new maps based on the results. This allows for very sophisticated analysis such as the generation of Heat Maps.
- NEW! Journey / Reachability Analysis module for rapid visualisation of drive times from a certain location.
- NEW! Ability to upload your own CSV data and create thematic maps from it. This data can also be used in Map Expressions and in the Network Planner.
- Ability to export maps quickly and easily to PDF files.
- Integration with Google Maps and Google Earth.
- A secure user workspace to allow the saving and loading of maps.
- Rapid, easy to use, thematic mapping interface.
- Finder tool to easily locate map features.
- Ability to "add" thematic data to a visible map window or pick required geography from a list.
- Completely web based delivery.
- Full multi-lingual support, including languages such as Chinese and Japanese.
- NEW! Integration with Oracle Reports for context sensitive reporting.
The demonstration application is hosted here on our servers but all you will need to access it is your web browser (Internet Explorer or Mozilla FireFox). To take a look at the features along with screenshots and supporting documentation please read the "On line Tutorial & User Guide" in our downloads section. There is also a more concise PDF document describing the advantages of the Mercator GeoSystems Market Analysis GIS.
Tutorial Videos
A number of short tutorial videos are also available. You will need Shockwave Flash to view them, available here, or alternatively click on the WMV links to use Windows Media Player (poorer quality however) :
A zip file containing all movies is available for Flash (76mb) and WMV (32mb). Download the zip files and extract them to your hard disk. In each of the folders is a file called "index.html". Double click on this file to view the movies.
Screenshots
(Click on each image to see a larger version in a new window).
Screenshot showing some thematic data :
NEW! Screenshot showing the new Dot Density mapping mode:
Screenshot showing the workspace manager :
Screenshot showing the application dynamically translated to Simplified Chinese :
Screenshot showing the Territory Optimiser being used to create territories :
Screenshot showing the Network Planner being used to add a new outlet to an area :
Screenshot showing the Map Expressions module being used to show areas with above (green) and below (red) average market share :
Screenshot showing the integration of Google Maps :
Screenshot showing a "heat map" of population data generated using the Map Expressions tool :
Screenshot showing drive-time journey analysis from a location near Los Angeles, CA :
For any questions over the capabilities of our products, or to arrange a meeting or telephone call please contact us via any of the means on the "Contact Us" page.
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